We all have read LIMRA’s research that indicates that 44% of middle market consumers consider themselves under-insured
when it comes to life insurance. LIMRA also tells us “In the $25,000 to $50,000 income range, 1 in 4 consumers have no
life insurance at all. In the $50,000 to $100,000, 1 in 10 doesn't have it.”
The top three reasons your life insurance company has yet to create a new strategic middle-income distribution initiative?
1) Channel conflict, cannot alienate existing career or brokerage agents.
2) Getting into a new market with a low-cost product line could compromise our premium image.
3) We need to be innovative thereby creating a new method, and nobody on the team has come up with those ideas yet.
There is a scalable business model that creates a sales funnel, which facilitates a unique approach of merchandising
term life insurance. This model also creates a franchised distribution method that is unique to our industry.
This merchandising approach provides the consumer with four different types of term products tied together with an
automated risk program. To further develop distribution and new sales tactics for your life company, a new distribution channel targeting the middle market needs to be in place. We have the ideas, the method, as well as possessing the passion
to change the life insurance industry.
