"Truth be told, life insurance is not a high priority". The choices are complex and confusing. The buying process is long and cumbersome; to say nothing of the emotions that are stirred when people start thinking about their mortality.

Since the mid 1900's the life insurance industry started marketing insurance on the web (mostly term insurance). It has empowered consumers with the ability to scan many different products and their prices.  

As a result, the web has made shopping for term insurance appear to be the same as when you search for other consumer products.

So what is the difference between buying a book on Amazon and buying life insurance?

Life insurance doesn't sit in a warehouse; it is priced specifically for you. Therefore, the insurance company indicates the extent and value of the coverage.

How can the consumer dictate the extent and value of the coverage themselves?

The TermQuest® Merchandised Approach    

                      This innovative idea offers one of four products based on your choice of price, speed of delivery,                                          

  health criteria and convenience tied together with an automated risk technology.